Quincy Jones Helping the Middle East…One Song at a Time

Quincy Jones is stepping into the scene in the Middle East, helping to promote Arab music and to give attention to Arab artists and musicians.


Jones recently worked on a single called “Bokra” with Badr Jafar who is an Emirati social entrepreneur. Others involved in the project included Lebanese star Majida El Roumi Grammy-winning producter RedOne, Kadim Al Sahir from Iraq, Saber El Rabai from Tunisia, Amr Diab from Egypt and Asma Lmnawar from Morocco.

26 years ago Jones produced the hit record “We Are The World” which swept the world and sold tens of millions of copies to raise money for African famine victims. Another version was made last year for victims of the Haitian earthquake.

Helping the Middle East

Quincy Jones explained his interest in the Middle East as he said,

“I have long been a vocal proponent of music and the arts being a great asset in building bridges between people and cultures.”

He continued by saying that, “I believe that given a choice, people want to live in a world of peace and prosperity, and it is my hope that this song will serve as a clarion call for the people of the Middle East and North Africa who share that desire for peace, hope, unity and a better tomorrow to come together to achieve that dream.”

Helping Those Underprivileged

The money that the single makes will help to finance educational arts and culture scholarships and projects that will help children in the Middle East and in North Africa.

In a press release about the singlg, Badr Jafar wrote, “This song comes at such an important time for the Middle East and brings together the region’s leading talent to produce a song of inspiration and hope for all. There is no better time in the region’s history than now for us to be producing a song of this magnitude, and we have the very best people in the industry behind it.”

RedOne told CNN,

“It’s such an honor to have been chosen by Quincy Jones to join the team and recreate this legendary song. We will be trying this new thing, inspire young people, the new generation thinking about peace, thinking about a better tomorrow.”

The song was already recorded in Rabat, Morocco and is expected to be released after Ramadan. Along with the song, the group is creating a music video and a behind-the-scenes documentary about the project.

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