Getting Socially Connected in The Gulf
The Middle East business world is joining the rest of the world in its use of social networks, blogs and more. According to a new survey from Regus, 50% of firms in the Gulf were able to win new customers recently due to their use of social networks, blogs and microblogs.
Gulf Businesses Tweeting
The study found that 62% of businesses in the Gulf use websites like Twitter and WEibo to connect with existing customers and that 59% of firms encourage their own employees to join social networks like Linkedin, Xing and Video. This is in comparison to 53% globally. Almost a third of the Gulf companies devote up to 20% of their marketing budget to business social networking activities.
Finding a Balance
The global Regus survey looked at 17,000 managers and businesses in over 80 countries. It also found that, while companies in the Gulf appreciate the importance of these social networking tools, 82% of them also understand that there needs to be a balance between marketing media and traditional tools and techniques.
As Mark Dixon, the CEO of Regus said, “As businesses emerge from the downturn they are increasingly reconsidering pre-recession working practices and opting for more flexible, competitive strategies. From supply chain management, to leaner working practices, to cloud computing, to increased use of video communications and mobile working no area of business is being overlooked. The rapid development of social media as a core business tool is clearly part of this transformation as more and more companies are leveraging this channel to increase the loyalty of existing customers, and as a successful acquisition tool.”