Financially Lucrative Jeddah Summer Festival
Saudi tourism officials are certainly pleased so far with the Jeddah Summer Festival. They have generated SR6bn in revenue and have had 4.5 million visitors, and it is only about half over. The 70 day festival will include, in total, more than 100 amusement, art, sports and cultural events.
The festival falls under the Saudi Commission for Tourism and Antiquities (SCTA), Jeddah Municipality and the Jeddah Chamber of Commerce and Industry. As the festival began at the end of June, Prince Abdullah bin Saud, chairman of the Organizing Committee for Festival Events, read out the speech of Jeddah Gov. Prince Mishaal bin Majed.
In the speech he said that,
“We see today the shining image of the Kingdom’s tourism industry and feel proud of its countless achievements in addition to the flow of investments to the industry because of the firm conviction in the immense tourist potential in our country.”
The 2011 festival is the longest since it was first put together 12 years ago.
The projection is that the festival will achieve a 150% increase in revenue compared to what it generated last year. This figure is according to Mazen Muhammad Baterji, deputy chairman for the Jeddah Chamber of Commerce and Industry.